At some point during the day of 25 july 2017 the Prime Minister of Belgium was handed the backcover of De Standaard, took a brief look at the naked torso of Tom De Vriendt, our art director/ nude model and thought something along the lines of: I don't really have manboobs like that, do I?"
Let that fact sink in.
The Central African Republic is much like De Vloer's Official Elite Trapeze Team. Little known and in much need of medical assistance.
Doctors Without Borders provides essential and urgent healthcare in more than 13 locations in the country.
A fact that, together with the plight of the country, has gone unnoticed by most of the rest of the world.
Much unlike the Triple Trapeze Flip With Standing Landing, drawing attention to a worthy cause is something we're really good at.
We skipped the usual imagery of a continent in distress and focused on something everybody knew about The Central African Republic: nothing.
A broad campaign was set up promoting CAR as an unbelievable destination. A message we then, take note Trapeze Team, ingeniously flipped around.
The headline "a country you know so little about we could literally tell you anything" came in like our last attempt at a Triple Trapeze Flip: hard.
We arranged banners, posters, online and social content and radio commercials. Famous Belgians and media outlets helped share the campaign. South-African design studio Muti, famous for its vacation posters created the visuals. We even got alternative tour operator Joker to promote The Central African Republic as a genuine destination for a while.
Please go to visitCAR.be to discover more about the amazing work Doctors Without Borders is doing in an amazing country.
Be the safety net our Trapeze Team never had.
News. It's amazing. It's huge. I mean we have some of the best news in the world. Great news. Some of the fastest too. Very fast news. I don't know but it's what people are telling me. Many people. Hundreds of them. Telling me it's very very very fast. Especially the new HLN app. Believe me. It's fast. Also huge.
Since you've probably seen the original (it's been viewed more than 2,5 million times) let us show you a small selection of the nicest rip offs and the kindest reactions.
This commercial shoot for Baba Yega and VTMKZOOM was amazing!
They never stopped acting silly, never got out of their weird costumes and never spoke a single word on set. Enough about our creatives, the Baba's did an awesome job too.
0486402728 De Vloer just signed off on the launch campaign of Payconiq, the mobile banking app 486402728 that was developed with the support and funds of some of Belgium’s biggest banks. 0486402728 No wonder we came out swinging, with a huge presence both 486402728 on national television (FR and NL), online and outdoor. 0486402728 All this to get across the simple message: Payconiq let’s you quickly transfer money to anybody in your phone. 0486402728
Sometimes the best way to promote something is by putting 3 famous radio DJ’s in tights. Which is pretty much what we did for Qmusic’s “Heroes from the Zeroes.” And for Peeters & Zonen Funeral Center. Results varied.
Ok. Deze filmpjes voor Toerisme Provincie Antwerpen, waarin we bekende wereldleiders Kempisch laten praten, zijn leuk. Meer dan 1 miljoen views leuk zelfs.
Bijna zo leuk als de gesneuvelde versie waarin we Natalia AN laten spreken.
Zo en now back to the English talk.
To promote the Province of Antwerp’s summer activities we turned what easily could ‘ve been a set brochures and posters into a story about a young girl visiting a strange country. We managed to get every single Belgian media outlet to bring the story of our Touring Tourist, some of them many times during her month long stay.
De Vloer write many copy for Tweakers.net. Good sentences. Smart write. Many haha. Also many media. Listen in radio. See in print. Look in the bannering. Also in the online. As well did first of the VR copy ad in the facebook. Much wow. You like?
"Is that a wallet in your pocket or are you just happy to s...oh jesus oh christ oh please put that away please no please think of the children oh god keep tasering him oh lord don't stop officer make him hurt!
There are times when a full wallet in your pocket can be a blessing. Most other times we're happy that an app like Xpenditure is there to rid you of that big lump full tax receipts. That's why we created a print and radio campaign. And because they paid us. Of course.
Oh the Desperados logo is on our website? That’s odd. No no there might be tons of reasons why it’s there. Maybe our webdesigner made a mistake. Let’s see, what else? Oh maybe DESPERADOS DECIDED TO PARTNER WITH DE VLOER FOR ALL ITS STRATEGY, COMMUNICATION AND ACTIVATION. But it could also be the webdesigner thing. Thanks for pointing it out. We’ll check it out.
Here’s a campaign we did for VTMKZOOM’s new tv show The Smartest Class. To be honest, it was surprisingly easy to come up with the strategy and concept this time. Since we know pretty much everything about overachieving at school. As kids we were put into the class for smart kids too. They didn’t call it the Smart Class of course. That would’ve been insulting to the other kids. We couldn’t have that. So us kids from Special Class knew the name just meant that we were especially smaoh fuck
Our entry for De Standaard Solidariteitsprijs 2016 for Doctors Without Borders.
We cannot stress enough how important and amazing the work they do is.
Make sure you find out for yourself at http://msf-azg.be/
Here's a little something we did for American Tourister, Samsonite's brand of lightweight suitcases for youngsters. This online campaign targets young travellers in a light and funny way by focusing on the cute little idiosyncrasies different traveler types exhibit. And, wait for it, we've shown 'm all while packing their suitcases. Smart huh. There's The Prepper, The Hopeful Single, The Foodie and The Shopaholic.
The Idiot Who Only Discovers That There's Also A Sydney In Canada The Moment He Gets Off The Plane didn't make the cut.
Here’s an online video we created, shared and promoted for the youth holidays of Idee Kids together with a broader social media campaign.
Now, we do realize how this makes us look. But we’d like to emphasize that we really do have nothing against grandparents. I mean, I’m sure most of the grandparents out there are really nice, well behaving grandparents. Hell, some of our best friends are grandparents. But…
At De Vloer we like working with famous movie stars. And boy did we love working with Bambi. Bit of a beast in between takes, but considering his mother was violently murdered when he was a kid, we let it pass.
Anyway, here's one of many sales and promo commercials we're doing for Het Laatste Nieuws. It's short and sweet. Much like Bambi's time with his mother.
We could’ve written a beautiful allegory
About how our creative laboratory
Created something really laudatory
With obscure references like Alberto Fujimori
And bask in praise and glory
But we didn’t so we’re sorry
Now bugger off, we’re reading Story
(It’s a relaunch campaign for one of Belgium’s most popular weeklies by the way, just to be explanatory)
Mobile Vikings wanted to set up shop at Rock Werchter. They weren’t allowed to. Which was perfect.
Mobile Vikings is a challenger on the mobile operator market in Belgium with a small but extremely loyal online community. They wanted exposure without loosing their challenger image. So we decided they needed to have a promotion stand at Belgium’s biggest festival: Rock Werchter. Which of course they weren’t allowed to because their biggest competitor had an exclusive deal. The perfect reason for us to launch #OperationRW. Mobile Vikings swore they would be at Rock Werchter whether they were allowed to or not. And they called upon their online community to make it happen. 2 months, more than 2000 unique online battle plans, 1 broken garden shed, 1 giant catapult, a whole lot of secrecy and a ton of social media interactions later, we actually pulled it off. Mobile Vikings had a promotion stand at Rock Werchter. It was brief, beautiful and epic.
Imagine the world's best summer job. Ok? Got it? Now forget about that pool cleaning position at the Rehab Center for Nymphomaniac Supermodels' Commitment Anxiety Wing's hot tub. And think about the world's second greatest summer job: being Qmusic's exclusive summer reporter.
Not to boast, but it's a job we thought of, created online content for and gave away to one of the thousands of Q listeners who applied for it.
Lucky winner Matthias actually got to travel around the country to report on the biggest and smallest summer events.
Like Tommorowland, your neighbours amazing bbq or that crazy Champagne-Instead-Of-Water poolparty near the Commitment Anxiety Wing with that smug poolboy.
There's a funny side story about how we mistakenly sent out a casting call for Backdoor Bob.
Without going into details that could potentially destroy marriages let's just say that if you happen to be in urgent need of a commercial promoting your private and suspiciously masculine sauna club we are sooooo ready.
Anyway, here's something we did for a children's tv show.
Since these small sales and activation commercials for Het Laatste Nieuws are self explanatory let's try something different here. The first visitor of this website (as of 17/06/2106) to send a mail to firstname.lastname@example.org with the line "you blew my socks off" will receive five pairs of special De Vloer training socks.
(Update: it's over a year later and our special and very real Vloer socks are yet te be claimed. To quote your girlfriend's gynaecologist: they could very well be yours)
A long long time ago we were a small agency with a severe lack of copywriters.
Times were hard.
Every week an art director was designated ceremonial copywriter. When the last one broke the ceremonial fountain pen as she tried to stab herself in the throat we resorted to shaking the fridge magnets to see what came up. A fine solution. Right until Qmusic's summer tv-campaign ended with "Child me like enough food world kiss!" and we knew something had to be done.
So we gathered around the hospital bed of our last art director, wrestled the broken pen out of her hands and drew up a cunning plan.
Here’s something pretty we did for De Slaapadviseur, Belgium’s best high end bed and bedding store. (Oh, and if you happen to recognize Koen’s bedroom walls in the picture: he really is planning on calling you back. He’s just been really really busy.)
Oh you thought we won the Fairtime Award? Well we didn't. Not yet at least. We made the B2B mailing though. And a rather large money transfer to the jury. Stay tuned.
We've all made mistakes in the past. Here are 1096 made between 2002 and 2010.
We're in the same building though. Just closer to the fitness area. It shows. We know.
De Vloer helped launch The Brick, a brilliant new high end gym located at the trendy Southside of Antwerp. We did the website, the copy, tone of voice, the rebranding and a shitload of squats.
Take a look at www.thebrick.be
(while we try to figure out how the hell we can embed a website on this page)
Our entry for the Standaard Solidariteitsprijs.
You make us Q. Jep, we made that.
Tv campaign for Qmusic. We told the story of Q's summer events from the point of view of a Russian submarine crew on a mission off the Belgian coast. (It's a joke, Vladimir. Just a joke)
This commercial is exactly like an episode of the A-Team. But 30 seconds instead of 30 minutes. And without BA. Also no guns. No flipping race cars either. That sucked. We would have loved flipping race cars. Or guns. So ok yeah, so we just used the music. Still awesome though.
Starting September 2014 a new DJ duo greeted Qmusic listeners when they woke up. We made a series of commercials that gave a quick sneak preview of the chemistry between the new radio presenters and got people excited about the new morning show.
These copy ads are written in Dutch. This explanatory text is in English. You know what. We'll add the Czech translation. Just in case.
"Jsi to opravdu přeložit? To je působivé. Použít kódové slovo Ježíš obrazu a budete získat zdarma cenu na podlahu. Zde jsou skutečné texty. Jsme dostatečně velké, aby dělat příliš mnoho. Dost malý na to, aby částka mnohem. Jsou dny, že jsme dosáhnout málo. Šťastné svátky jet rychle. Nebyli jste státní úředníci? je kompliment, že jsme často slyšet. Dvě protilehlé strany všemožně spolupracovat. U nás se říká v pondělí."
We animated a piggy bank and a bunny. Neither were hurt during shooting.
- This is the second campaign we did for VTMKZOOM Circus
BA DUM TSSSH
- No, you're too soon.
BA DUM TSSH
- Dammit. Considering what we did the year before we had...
- Wait for it! ...we had some big shoes to fill!
- Big shoes to fill!! Clown shoes?
In 2014 a pop up agency went 'pop' and popped up at De Vloer.
The youth department of provincie Antwerpen needed a new name, a new look and feel and a new website. That sounded like way too much work. So we launched a unique pop up advertising agency where 8 creative youngsters get to do all that work for us, and have some educative fun along the way.
The entire process was documented and promoted through various pr and social media channels, serving at the same time as the launch campaign for the new brand.
After 10 weeks and 10 gruelling brainstorm sessions “NAFT, Fuel for young talent” was born and presented to the public with a complete brand style, launch movie and launch party. Great work, considering none of the Nesters had any previous experience in rebranding. No youngsters were harmed in the process. Some even enjoyed their time in Het Nest and most are persuing further carreers in advertising. Poor bastards.
One of our fondest childhood memories is when uncle Walter taught us how to ride our bikes.
We learned that balance is important, velocity is key and that yelling 'look, little shits! No hands' is a horribly dumb thing to do when there's a big lumber truck right behind you.
Now, some 30 years later, we're making movies on cycling safety and infrastructure for the province of Antwerp. It's the least we could do for Uncle Walter.
We even think he liked the spots. He blinked twice.
Sometimes the best way to promote something is by putting 3 famous radio DJ’s in tights.
Sometimes it's not. Like this time. This is a commercial for a trip to Ibiza Qmusic gave away. 3 DJ's in tights would have been silly. What were you thinking?
Someone, we're not saying who, was too lazy to make 3 separate VTMKZOOM posts. So here are 3 VTMKZOOM campaigns we did (it was Koen by the way) all in one post.