Here's a little something we did for American Tourister, Samsonite's brand of lightweight suitcases for youngsters. This online campaign targets young travellers in a light and funny way by focusing on the cute little idiosyncrasies different traveler types exhibit. And, wait for it, we've shown 'm all while packing their suitcases. Smart huh. There's The Prepper, The Hopeful Single, The Foodie and The Shopaholic.
The Idiot Who Only Discovers That There's Also A Sydney In Canada The Moment He Gets Off The Plane didn't make the cut.
Here’s an online video we created, shared and promoted for the youth holidays of Idee Kids together with a broader social media campaign.
Now, we do realize how this makes us look. But we’d like to emphasize that we really do have nothing against grandparents. I mean, I’m sure most of the grandparents out there are really nice, well behaving grandparents. Hell, some of our best friends are grandparents. But…
We could’ve written a beautiful allegory
About how our creative laboratory
Created something really laudatory
With obscure references like Alberto Fujimori
And bask in praise and glory
But we didn’t so we’re sorry
Now bugger off, we’re reading Story
(It’s a relaunch campaign for one of Belgium’s most popular weeklies by the way, just to be explanatory)
To promote the Province of Antwerp’s summer activities we turned what easily could ‘ve been a set brochures and posters into a story about a young girl visiting a strange country. We managed to get every single Belgian media outlet to bring the story of our Touring Tourist, some of them many times during her month long stay.
Since these small sales and activation commercials for Het Laatste Nieuws are self explanatory let's try something different here. The first visitor of this website (as of 17/06/2106) to send a mail to firstname.lastname@example.org with the line "you blew my socks off" will receive five pairs of special De Vloer training socks.
We've all made mistakes in the past. Here are 1096 made between 2002 and 2010.
At De Vloer we like working with famous movie stars. And boy did we love working with Bambi. Bit of a beast in between takes, but considering his mother was violently murdered when he was a kid, we let it pass.
Anyway, here's one of many sales and promo commercials we're doing for Het Laatste Nieuws. It's short and sweet. Much like Bambi's time with his mother.
Oh you thought we won the Fairtime Award? Well we didn't. Not yet at least. We made the B2B mailing though. And a rather large money transfer to the jury. Stay tuned.
Mobile Vikings wanted to set up shop at Rock Werchter. They weren’t allowed to. Which was perfect.
Mobile Vikings is a challenger on the mobile operator market in Belgium with a small but extremely loyal online community. They wanted exposure without loosing their challenger image. So we decided they needed to have a promotion stand at Belgium’s biggest festival: Rock Werchter. Which of course they weren’t allowed to because their biggest competitor had an exclusive deal. The perfect reason for us to launch #OperationRW. Mobile Vikings swore they would be at Rock Werchter whether they were allowed to or not. And they called upon their online community to make it happen. 2 months, more than 2000 unique online battle plans, 1 broken garden shed, 1 giant catapult, a whole lot of secrecy and a ton of social media interactions later, we actually pulled it off. Mobile Vikings had a promotion stand at Rock Werchter. It was brief, beautiful and epic.
Here’s something pretty we did for De Slaapadviseur, Belgium’s best high end bed and bedding store. (Oh, and if you happen to recognize Koen’s bedroom walls in the picture: he really is planning on calling you back. He’s just been really really busy.)
We're in the same building though. Just closer to the fitness area. It shows. We know.
Sometimes the best way to promote something is by putting 3 famous radio DJ’s in tights. Which is pretty much what we did for Qmusic’s “Heroes from the Zeroes.”
De Vloer helped launch The Brick, a brilliant new high end gym located at the trendy Southside of Antwerp. We did the website, the copy, tone of voice, the rebranding and a shitload of squats.
Take a look at www.thebrick.be
(while we try to figure out how the hell we can embed a website on this page)
Our entry for the Standaard Solidariteitsprijs.
You make us Q. Jep, we made that.
Tv campaign for Qmusic. We told the story of Q's summer events from the point of view of a Russian submarine crew on a mission off the Belgian coast. (It's a joke, Vladimir. Just a joke)
This commercial is exactly like an episode of the A-Team. But 30 seconds instead of 30 minutes. And without BA. Also no guns. No flipping race cars either. That sucked. We would have loved flipping race cars. Or guns. So ok yeah, so we just used the music. Still awesome though.
Starting September 2014 a new DJ duo greeted Qmusic listeners when they woke up. We made a series of commercials that gave a quick sneak preview of the chemistry between the new radio presenters and got people excited about the new morning show.
These copy ads are written in Dutch. This explanatory text is in English. You know what. We'll add the Czech translation. Just in case.
"Jsi to opravdu přeložit? To je působivé. Použít kódové slovo Ježíš obrazu a budete získat zdarma cenu na podlahu. Zde jsou skutečné texty. Jsme dostatečně velké, aby dělat příliš mnoho. Dost malý na to, aby částka mnohem. Jsou dny, že jsme dosáhnout málo. Šťastné svátky jet rychle. Nebyli jste státní úředníci? je kompliment, že jsme často slyšet. Dvě protilehlé strany všemožně spolupracovat. U nás se říká v pondělí."
We animated a piggy bank and a bunny. Neither were hurt during shooting.
- This is the second campaign we did for VTMKZOOM Circus
BA DUM TSSSH
- No, you're too soon.
BA DUM TSSH
- Dammit. Considering what we did the year before we had...
- Wait for it! ...we had some big shoes to fill!
- Big shoes to fill!! Clown shoes?
In 2014 a pop up agency went 'pop' and popped up at De Vloer.
The youth department of provincie Antwerpen needed a new name, a new look and feel and a new website. That sounded like way too much work. So we launched a unique pop up advertising agency where 8 creative youngsters get to do all that work for us, and have some educative fun along the way.
The entire process was documented and promoted through various pr and social media channels, serving at the same time as the launch campaign for the new brand.
After 10 weeks and 10 gruelling brainstorm sessions “NAFT, Fuel for young talent” was born and presented to the public with a complete brand style, launch movie and launch party. Great work, considering none of the Nesters had any previous experience in rebranding. No youngsters were harmed in the process. Some even enjoyed their time in Het Nest and most are persuing further carreers in advertising. Poor bastards.
Sometimes the best way to promote something is by putting 3 famous radio DJ’s in tights.
Sometimes it's not. Like this time. This is a commercial for a trip to Ibiza Qmusic gave away. 3 DJ's in tights would have been silly. What were you thinking?
Someone, we're not saying who, was too lazy to make 3 separate VTMKZOOM posts. So here are 3 VTMKZOOM campaigns we did (it was Koen by the way) all in one post.