Mobile Vikings wanted to set up shop at Rock Werchter. They weren’t allowed to. Which was perfect.
Mobile Vikings is a challenger on the mobile operator market in Belgium with a small but extremely loyal online community. They wanted exposure without loosing their challenger image. So we decided they needed to have a promotion stand at Belgium’s biggest festival: Rock Werchter. Which of course they weren’t allowed to because their biggest competitor had an exclusive deal. The perfect reason for us to launch #OperationRW. Mobile Vikings swore they would be at Rock Werchter whether they were allowed to or not. And they called upon their online community to make it happen. 2 months, more than 2000 unique online battle plans, 1 broken garden shed, 1 giant catapult, a whole lot of secrecy and a ton of social media interactions later, we actually pulled it off. Mobile Vikings had a promotion stand at Rock Werchter. It was brief, beautiful and epic.