In 2014 a pop up agency went 'pop' and popped up at De Vloer.
The youth department of provincie Antwerpen needed a new name, a new look and feel and a new website. That sounded like way too much work. So we launched a unique pop up advertising agency where 8 creative youngsters get to do all that work for us, and have some educative fun along the way.
The entire process was documented and promoted through various pr and social media channels, serving at the same time as the launch campaign for the new brand.
After 10 weeks and 10 gruelling brainstorm sessions “NAFT, Fuel for young talent” was born and presented to the public with a complete brand style, launch movie and launch party. Great work, considering none of the Nesters had any previous experience in rebranding. No youngsters were harmed in the process. Some even enjoyed their time in Het Nest and most are persuing further carreers in advertising. Poor bastards.